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Northern Initiatives and Our Customers are On the Move
Need Some Magic to Conjure New Customers? Use a Conversion Funnel.
Despite the claim of this picture, there’s nothing magical about small (and large) businesses using a funnel strategy to move prospects into repeat buyers.…
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Three Reasons to Care About Your (Financial) Ratios
Financial ratios aren’t usually the first topic at cocktail parties. But for small business owners, maybe they should be. A solid understanding of the role…
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TripAdvisor: A Road Trip to Success Tip for your Small Business (But Don’t Tell Anyone)
Shhhh. We have a secret to share with you. Did you know on average 390 million people visited TripAdvisor last month alone? And 60…
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Pricing Your Product (or Service)
Chart the right course. As a small business owner, you know that pricing your products correctly is crucial to sustaining and growing your business. But…
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Data That We Track, February 2017
New Data and New Information The February jobless numbers came out last week and as would be expected all but two communities saw…
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Data That We Track, December 2016
Not unexpected for rural Michigan, winter brings seasonal adjustments and they are almost always upward with respect to joblessness. Two of our 51 counties…
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Becoming Tax-Smart Takes Planning
What is tax planning and why is it important to your small business? First, let’s consider the word “plan.” According to Merriam-Webster, a plan…
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Access to Capital
Access to capital is a major barrier to starting a small business. Because it is more risky to provide start-up loans, this type of…
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Data That We Track, November 2016
Every month we look at data that helps drive future strategies for the regions and businesses we serve. This blog series will provide you…
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