Business Support

Every business owner
needs money
and know-how

Our business support doesn’t stop at access to capital

We want to maximize your growth opportunities and position you for success. Our personalized business coaching focuses on cash flow and profitability to help ensure that a business’s sales and marketing efforts align with its financial goals.

We also started Initiate to give our customers, startups, and mission-driven lenders, 24/7 access to our online business resources, including 100s of interactive tools, templates, videos, and guides.

“Initiate has been a great tool for our technical assistance program. We send clients curated content based on their needs, which reinforces concepts we covered during our coaching sessions. Best of all, as a bilingual business coach, I can pull from content in English and Spanish!”

Aldo Medina Martinez, Business Services Program Lead, Craft3

Aldo Medina Martinez

How It Works

For Customers

We support our customers throughout the life of their loan, with blended learning through one-on-one coaching, cohorts and group training, our online learning portal Initiate, and customized consulting.

For Aspiring Entrepreneurs

Looking to learn more about how to get your business off the ground? We support startups every step of the way, from business planning to market analysis to financing options. We help you create a successful business with our online resources, one-on-one coaching, and partnerships throughout the state.

For Mission Lenders

Provide your entrepreneurs with the business support they need with a subscription to Initiate, our powerful online learning portal. Each subscription comes with extensive onboarding and training, and in-depth reporting.

Helping Businesses be Good Stewards

Our Good Jobs work, partly supported by the Aspen Institute and the Bill and Melinda Gates Foundation, is designed to create businesses that are good stewards – of their employees, their communities, and the planet.

We’ve partnered with Good For Michigan to created specialized cohorts, typically grouped geographically. Cohort members gather regularly to collaborate on creating a local impact. They also utilize tools such as the SDG Action Manager and B Impact Assessment to set and achieve positive and measurable place-based impacts.

Our Business Support Focus Areas


A Strong Beginning

We help with:
  • Business Planning
  • Smart Growth
  • Capacity Planning
  • Hiring Resources and Training


Cash Flow and Profitability

We help with:
  • Creating and Reviewing Financial Statements
  • Break-Even and Profit Planning
  • Pricing for Profitability
  • Financial Systems


Sales Growth and Awareness

We help with:
  • Creating an Effective Marketing Plan
  • Branding and Positioning
  • Finding and Keeping Customers
  • Building Online Awareness


Enhance Business Operations

We help with:
  • Time Management
  • Risk Management
  • Technology Systems
  • Cybersecurity

What Our Customers Are Saying

Our Support Doesn’t Stop There

More Business Resources

Entrepreneur Education Programs

You provide the big idea, and we’ll work alongside you to help bring it to reality. You’ll be in the driver’s seat, but we’ll walk alongside you with resources from online resources to bi-lingual personal coaching.

Support of All Sizes

Northern Initiatives knows one size doesn’t fit all. We work with everyone from global manufacturers to sole proprietorships. Their success is our success.

Initiate Resources

Get to know the power of Initiate with resources open to all, including the 5Cs of Credit, and a Business Plan template.

Ready to get Started?

Want to learn more about our business services? Get in touch with us to find out how we can support you!