Pricing Your Product (or Service)

April Post2Chart the right course.

As a small business owner, you know that pricing your products correctly is crucial to sustaining and growing your business. But the price you’ve pinpointed for your product or service is just the tip of the iceberg.


Underneath the dollar sign lies the real substance…the work of determining:


True costs associated with selling your products considering:

  1. basic product costs
  2. general overhead costs
    -labor, general overhead, general professional marketing and advertising costs
    ** will show where the breakeven point is on a product and/or your full product mix


The profit margin considering:

    1. competitor pricing
    2. product-related advertising

And, when applicable,

    1. returns cost
    2. free or at a loss shipping


Of course, many other factors go into pricing strategies such as:

      • competitive advantages
      • the perceived value of your product/service
      • the market demand
      • customer demographics

It’s time to really understand your true costs and your profit margin. This understanding will lead to insights about pricing and will benefit your business.


Need help? Northern Initiatives’ customers have access to a team of business services experts who will set you on the right course and keep your ship afloat.

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