Northern Initiatives and Our Customers are On the Move

  Communities We Serve   One would expect along with seasonality taking its course in Michigan that jobless rates would have dropped in June. That…

The success of your small business relies on the strength of your financial management. Quality financial management can help your small business attain profitability, make…

  How Our Target Area Fared   As one would expect, seasonality begins its run in May in earnest, with the rural communities of Michigan…

Small business owners recognize that there’s an element of risk associated with the opportunity to pursue their professional passions. Risk factors continue to apply to…

  How Our Target Area Fared   The latest population estimate prepared by the US Census revealed that Michigan grew by 3% between 2016 and…

Yes! Branding is critical because it reflects the true identity of a business and helps to focus all messaging and customer engagement activities around a…

  How Our Target Area Fared   Only one county in Michigan and two in Wisconsin saw their jobless rates rise in March, contributing to…

  How Our Target Area Fared   The expected is realized as jobless rates in the north peak in January and February. Mackinac leads the…

The definition many marketers agree upon is this: Putting the right product in the right place, at the right price and at the right time.…