Northern Initiatives and Our Customers are On the Move

  How Our Target Area Fared   The latest population estimate prepared by the US Census revealed that Michigan grew by 3% between 2016 and…

Yes! Branding is critical because it reflects the true identity of a business and helps to focus all messaging and customer engagement activities around a…

  How Our Target Area Fared   Only one county in Michigan and two in Wisconsin saw their jobless rates rise in March, contributing to…

  How Our Target Area Fared   The expected is realized as jobless rates in the north peak in January and February. Mackinac leads the…

The definition many marketers agree upon is this: Putting the right product in the right place, at the right price and at the right time.…

The first step in determining whether your marketing efforts have been effective is to define your measures of success. For some businesses, success might come…

    Musings from the Month   When NI President Dennis West first arrived 20 years ago, he says, "I had a couple of meetings…

Reviewing financial statements on a regular basis can help you accurately gauge your business’ performance, guide strategic decisions and identify opportunities for growth. Practice will…

Every day, our entire team here at Northern Initiatives talks to many people. Our lending staff talks with customers, that often times might not qualify…