Data That We Track, April 2018
How Our Target Area Fared The latest population estimate prepared by the US Census revealed that Michigan grew by 3% between 2016 and 2017. Among the 78 counties…
Does Your Business Need a Brand?
Yes! Branding is critical because it reflects the true identity of a business and helps to focus all messaging and customer engagement activities around a powerful idea and voice. An…
Data That We Track, March 2018
How Our Target Area Fared Only one county in Michigan and two in Wisconsin saw their jobless rates rise in March, contributing to a 1/10 lowering of Michigan’s…
Data That We Track January/February 2018
How Our Target Area Fared The expected is realized as jobless rates in the north peak in January and February. Mackinac leads the way at 24.2% and Cheboygan…
What is Marketing?
The definition many marketers agree upon is this: Putting the right product in the right place, at the right price and at the right time. Successful businesses know how to…
What is Marketing Success?
The first step in determining whether your marketing efforts have been effective is to define your measures of success. For some businesses, success might come in the form of an…
Data That We Track, October 2017
Musings from the Month When NI President Dennis West first arrived 20 years ago, he says, "I had a couple of meetings where I was told that…
Making Sense of Financial Statements
Reviewing financial statements on a regular basis can help you accurately gauge your business’ performance, guide strategic decisions and identify opportunities for growth. Practice will lead to proficiency, but what…
The Big Picture Conversation
Every day, our entire team here at Northern Initiatives talks to many people. Our lending staff talks with customers, that often times might not qualify for traditional bank loans, about…
Data That We Track, September 2017
New Data and New Information We added six counties to our target market. When you look at the September data, we are now looking at data for 52…
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